Client Background: Dr. Harel Papikian

Dr. Harel Papikian is a licensed clinical psychologist and couples therapist based in Los Angeles, California, with over 18 years of experience in the field.  He is the founder of the West Hollywood Couples Clinic and the creator of the ARM Method of couples therapy, a structured approach designed to help partners build lasting intimacy and resolve relational challenges.  

Dr. Harel's practice focuses on helping individuals and couples from diverse backgrounds—including LGBTQIA+ and BIPOC communities—navigate issues such as intimacy, infidelity, trauma, anxiety, and depression.  

In addition to his clinical work, Dr. Harel offers online coaching programs through his platform, Solo to Soulmate, aimed at helping singles develop the skills necessary for meaningful and fulfilling relationships.  

Dr. Harel provides therapy sessions remotely via video sessions, accommodating clients' varying needs and locations.

Challenge:

Despite Dr. Harel Papikian’s extensive clinical experience and consistently positive feedback from clients, his visibility within the local West Hollywood community remained limited. Many potential clients in his immediate area were unaware of his services, even though he had a strong reputation among those he had already helped.

One major contributing factor was his outdated website, which failed to reflect the depth of his expertise, inclusive practice, or unique therapeutic approaches such as the ARM Method. The content lacked emotional resonance and clarity, and the site did not effectively highlight his services or connect with the diverse individuals and couples he aimed to serve. Additionally, the website experienced minimal traffic and engagement, leading to missed opportunities for new client acquisition.

Solution:

The digital marketing team at Triangleclick collaborated closely with Dr. Harel Papikian to overhaul his website content, transforming it into a dynamic platform that truly reflected his expertise, inclusive approach, and therapeutic methods. The following strategies were implemented:

Discovery and Brand Voice Development:

Conducted a detailed discovery session to understand Dr. Harel’s core values, target audience, and the unique aspects of his therapeutic approach, including the ARC Method.

Developed a compassionate, professional brand voice that aligned with Dr. Harel’s focus on self-growth, emotional healing, and relationship therapy for both individuals and couples.

Website Content Revamp:

The website was redesigned to showcase Dr. Harel’s broad range of services, from individual therapy to couples counseling, with a focus on inclusivity and emotional well-being for diverse communities, including LGBTQIA+ individuals.

Engaging descriptions were written for each service to clarify Dr. Harel’s approach, addressing common client concerns such as overcoming relationship obstacles, dealing with trauma, and enhancing emotional intelligence.

Client Testimonials and Success Stories:

Incorporated client testimonials and success stories from Dr. Harel’s satisfied clients, emphasizing transformative experiences that highlighted the positive impact of his work.

Specific case studies were included to demonstrate Dr. Harel’s ability to address both personal and relational challenges, enhancing his credibility and building trust with prospective clients.

Improved Website Engagement:

Clear calls-to-action (CTAs) were added throughout the website to guide visitors towards booking consultations, subscribing to the blog, or inquiring about specific services.

Interactive elements were introduced to engage visitors and offer a seamless, supportive journey from inquiry to consultation.

Results:

After the website update, Dr. Harel experienced a 550% increase in positive inquiries, reflecting a significant improvement in both visibility and engagement. Visitors spent more time on the website, and bounce rates dropped substantially, signaling better user interaction. Additionally, the revamped site attracted a broader local audience in West Hollywood, leading to more bookings from individuals and couples seeking therapy.

The fresh, engaging content, coupled with a modern, professional design, bolstered Dr. Harel’s online presence, ensuring he stood out in a competitive market. His reputation as a compassionate, results-driven therapist was reinforced, resulting in higher visibility, improved client engagement, and an influx of positive inquiries.