Our Three Step Process
From Zero Visibility to Statewide Impact: Dr. Christopher Joaquim, A Practice Built from the Ground Up
Our Three Step Process
From Zero Visibility to Statewide Impact: Dr. Christopher Joaquim, A Practice Built from the Ground Up
Dr. Joaquim had the qualifications, results, and experience but he did not have a digital presence to bring in new clients. There was no online infrastructure to support growth or visibility. With no GMB listings and minimal presence even on platforms like Psychology Today, the problem was simple: make him findable. But his practice spanned three states and each of them had to be built independently from scratch.
About the Founder
With over 21 years of experience, Dr. Christopher Joaquim (EdD, MEd, MS) is a seasoned mental health professional licensed in California, Massachusetts, and Florida. His expertise spans individual and couples therapy, family dynamics, career challenges, grief, bullying, and organizational culture, serving everyone from teenagers and college students to professionals and sports teams.
Though his clinical work was deeply established, his digital presence was non-existent.
No website. No Google My Business listings. No reviews. No leads.
That’s where TriangleClick came in.
The Challenge
Dr. Christopher Joaquim had the qualifications, results, and experience but he did not have a digital presence to bring in new clients. There was no online infrastructure to support growth or visibility. With no GMB listings and minimal presence even on platforms like Psychology Today, the problem was simple: make him findable.
But his practice spanned three states and each of them had to be built independently from scratch.
Our Solution
We approached this project like the clients searching for him would that is people looking for clarity, support, and connection in a time of hardship.
Here’s how we helped Dr. Joaquim become visible and in-demand:
Website That Resonates
Rather than leading with clinical language, we created the website using the terms real clients search for instead of technical jargon often used by therapists:
“Marriage about to end”
“Constant fighting with my partner”
“Teen struggling with school pressure”
“Grief after a breakup”
We then integrated Dr. Joaquim’s voice explaining his therapeutic process in his own words, making it both human and credible.
Florida First: Starting the Digital Engine
We launched by setting up a fully optimized Google My Business listing in Florida, using clear and relatable service descriptions, compelling CTAs, and a structure that allowed his expertise to shine. We built his website ensuring it was user friendly and attractive.
With time, reviews were added, impressions grew, and local visibility began to gain momentum.
Massachusetts: Building His Home Base
With Florida gaining traction, we expanded into Massachusetts, his main state of practice. A new GMB, targeted keywords, and location-specific SEO was integrated. We ran Google Ads early to accelerate results, while SEO built authority in the background.
Within a few months, Massachusetts began driving consistent inquiries.
California: The Next Chapter in Progress
With two states performing, we began laying the foundation for California and establishing digital infrastructure and optimizing local keywords for Los Angeles. We’re on our way to making Dr. Joaquim just as discoverable on the West Coast, with a plan designed for long-term traction and trust along with consitent growth.
The Result
Within one year, we helped Dr. Joaquim go from a zero online footprint to a multi-state presence that drives real client leads and engagement.
His practice now has:
Optimized GMB listings in multiple states
High-performing website
Search visibility for the exact problems his clients face
A brand presence that reflects his depth, warmth, and professionalism
At TriangleClick, we don’t think like marketers or therapists, instead we think like your potential client struggling to find help.
And then we build from there.
About the Founder
With over 21 years of experience, Dr. Christopher Joaquim (EdD, MEd, MS) is a seasoned mental health professional licensed in California, Massachusetts, and Florida. His expertise spans individual and couples therapy, family dynamics, career challenges, grief, bullying, and organizational culture, serving everyone from teenagers and college students to professionals and sports teams.
Though his clinical work was deeply established, his digital presence was non-existent.
No website. No Google My Business listings. No reviews. No leads.
That’s where TriangleClick came in.
The Challenge
Dr. Christopher Joaquim had the qualifications, results, and experience but he did not have a digital presence to bring in new clients. There was no online infrastructure to support growth or visibility. With no GMB listings and minimal presence even on platforms like Psychology Today, the problem was simple: make him findable.
But his practice spanned three states and each of them had to be built independently from scratch.
Our Solution
We approached this project like the clients searching for him would that is people looking for clarity, support, and connection in a time of hardship.
Here’s how we helped Dr. Joaquim become visible and in-demand:
Website That Resonates
Rather than leading with clinical language, we created the website using the terms real clients search for instead of technical jargon often used by therapists:
“Marriage about to end”
“Constant fighting with my partner”
“Teen struggling with school pressure”
“Grief after a breakup”
We then integrated Dr. Joaquim’s voice explaining his therapeutic process in his own words, making it both human and credible.
Florida First: Starting the Digital Engine
We launched by setting up a fully optimized Google My Business listing in Florida, using clear and relatable service descriptions, compelling CTAs, and a structure that allowed his expertise to shine. We built his website ensuring it was user friendly and attractive.
With time, reviews were added, impressions grew, and local visibility began to gain momentum.
Massachusetts: Building His Home Base
With Florida gaining traction, we expanded into Massachusetts, his main state of practice. A new GMB, targeted keywords, and location-specific SEO was integrated. We ran Google Ads early to accelerate results, while SEO built authority in the background.
Within a few months, Massachusetts began driving consistent inquiries.
California: The Next Chapter in Progress
With two states performing, we began laying the foundation for California and establishing digital infrastructure and optimizing local keywords for Los Angeles. We’re on our way to making Dr. Joaquim just as discoverable on the West Coast, with a plan designed for long-term traction and trust along with consitent growth.
The Result
Within one year, we helped Dr. Joaquim go from a zero online footprint to a multi-state presence that drives real client leads and engagement.
His practice now has:
Optimized GMB listings in multiple states
High-performing website
Search visibility for the exact problems his clients face
A brand presence that reflects his depth, warmth, and professionalism
At TriangleClick, we don’t think like marketers or therapists, instead we think like your potential client struggling to find help.
And then we build from there.
Dr. Joaquim had the qualifications, results, and experience but he did not have a digital presence to bring in new clients. There was no online infrastructure to support growth or visibility. With no GMB listings and minimal presence even on platforms like Psychology Today, the problem was simple: make him findable. But his practice spanned three states and each of them had to be built independently from scratch.
About the Founder
With over 21 years of experience, Dr. Christopher Joaquim (EdD, MEd, MS) is a seasoned mental health professional licensed in California, Massachusetts, and Florida. His expertise spans individual and couples therapy, family dynamics, career challenges, grief, bullying, and organizational culture, serving everyone from teenagers and college students to professionals and sports teams.
Though his clinical work was deeply established, his digital presence was non-existent.
No website. No Google My Business listings. No reviews. No leads.
That’s where TriangleClick came in.
The Challenge
Dr. Christopher Joaquim had the qualifications, results, and experience but he did not have a digital presence to bring in new clients. There was no online infrastructure to support growth or visibility. With no GMB listings and minimal presence even on platforms like Psychology Today, the problem was simple: make him findable.
But his practice spanned three states and each of them had to be built independently from scratch.
Our Solution
We approached this project like the clients searching for him would that is people looking for clarity, support, and connection in a time of hardship.
Here’s how we helped Dr. Joaquim become visible and in-demand:
Website That Resonates
Rather than leading with clinical language, we created the website using the terms real clients search for instead of technical jargon often used by therapists:
“Marriage about to end”
“Constant fighting with my partner”
“Teen struggling with school pressure”
“Grief after a breakup”
We then integrated Dr. Joaquim’s voice explaining his therapeutic process in his own words, making it both human and credible.
Florida First: Starting the Digital Engine
We launched by setting up a fully optimized Google My Business listing in Florida, using clear and relatable service descriptions, compelling CTAs, and a structure that allowed his expertise to shine. We built his website ensuring it was user friendly and attractive.
With time, reviews were added, impressions grew, and local visibility began to gain momentum.
Massachusetts: Building His Home Base
With Florida gaining traction, we expanded into Massachusetts, his main state of practice. A new GMB, targeted keywords, and location-specific SEO was integrated. We ran Google Ads early to accelerate results, while SEO built authority in the background.
Within a few months, Massachusetts began driving consistent inquiries.
California: The Next Chapter in Progress
With two states performing, we began laying the foundation for California and establishing digital infrastructure and optimizing local keywords for Los Angeles. We’re on our way to making Dr. Joaquim just as discoverable on the West Coast, with a plan designed for long-term traction and trust along with consitent growth.
The Result
Within one year, we helped Dr. Joaquim go from a zero online footprint to a multi-state presence that drives real client leads and engagement.
His practice now has:
Optimized GMB listings in multiple states
High-performing website
Search visibility for the exact problems his clients face
A brand presence that reflects his depth, warmth, and professionalism
At TriangleClick, we don’t think like marketers or therapists, instead we think like your potential client struggling to find help.
And then we build from there.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations