The Challenge
The original West Hollywood Couples website was location-bound, service-limited, and functionally outdated. His coaching brand Solo to Soulmate had a loyal following, it lacked a standalone identity and modern infrastructure to truly grow.
Dr. Harel needed a solution that would:

• Centralize both his therapy and coaching offerings

• Represent his inclusive, emotionally intelligent approach

• Be visually compelling, easy to navigate, and scalable beyond L.A.

• Position Solo to Soulmate not just as a program but as a brand

And he needed it all built from scratch.

Our Solution
We partnered closely with Dr. Harel to reimagine Solo to Soulmate as his new digital home—an interactive, intuitive, and identity-driven website that better represented who he is and how he helps.
Here’s how we did it:
Brand Positioning & Naming Strategy

We recognized the strength in the name Solo to Soulmate, it resonated emotionally, aligned with Dr. Harel’s coaching philosophy, and had room to grow into both therapy and education. The shift allowed him to transcend the hyperlocal nature of his previous site and step into a more expansive, holistic brand.
Designing from Scratch

The website was built entirely new with a focus on warmth, clarity, and movement. The tone was intimate yet professional, inclusive yet directional. Interactive features guided visitors through his services, with smooth CTAs for scheduling, learning, or joining a program.
Unified Messaging

We brought together Dr. Harel’s dual offerings - therapy for individuals and couples, and coaching for singles under one cohesive voice and be the centralised destination all his communication landed including social media. Emotional resonance was woven through every page, ensuring potential clients felt understood and seen.

Scalable Architecture

The platform now supports future expansion whether that’s online courses, blog content, newsletters, or media appearances. What was once a coaching side-hustle became the anchor of his digital ecosystem.

The Result
The launch of Solo to Soulmate marked a turning point for Dr. Harel’s practice.

• His inquiries are now coming from a wider national audience not just L.A. locals.

• Clients can easily access his therapy or coaching services from anywhere.

• The brand now reflects his evolving vision, helping him reach not just those in pain but those seeking transformation.

For Dr. Harel, this wasn’t just a website redesign. It was a reinvention a chance to bring his message to the people who need it most, no matter where they are.